Someone "famous" AND Gay gets hurt/bashed or B) Society's "norms" adapt to include Gay as "OK." Even then it probably will be some time in coming, years probably.

Exactly. Which is why the Matthew Shepard case was so extraordinary and is still commemorated this many years later - it blew a hole big enough in the psyche of of societal norms that for the first time since STONEWALL people were forced to examine a very large problem. I only wish we could have more coverage of the violence that *still* occurs.